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From the Research Study:

This research has been completed by The Audience Agency (TAA) for the Creative Ageing Development Agency (CADA). CADA believes that we all have a right to create and take an active part in creativity and cultural life at any age. It is the national development agency for creative ageing in England, leading a
fundamental rethink and reflection on ageing and creativity. We recognise the breadth of work in
this complex field and the wide range of roles that older people play from practitioner to participant. We aim to create the conditions for innovative and impactful work to flourish and to ensure that older people’s views and voices are heard.

Developing understanding and insight is at the heart of CADA’s work and we commissioned The
Audience Agency to bring together what is currently known about older cultural audiences, the
cultural engagement of older people and the impact of COVID-19 and the distributions of older populations in England. This overview identifies both the strengths and weaknesses of current
available data and contributes to the ongoing debates and the future agenda for creative ageing.
CADA was initiated and is hosted by Manchester Museum and supported by the Baring Foundation, Greater Manchester Combined Authority and Arts Council England.

The research aims to address three key areas:

• Recent audiences in England: an understanding of cultural engagement of older audiences across England
• The wider cultural engagement of older people and the impact of COVID-19: an understanding of
  cultural engagement and the impact of COVID-19 on older populations in England, looking backwards and forwards
• Older populations in England: an understanding of older populations across England, including ethnic diversity, cultural engagement levels and deprivation

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