description
From the Toolkit: “As population demographics shift, older adults (ages 60+) account for an increasing part of the U.S. population. According to the Administration on Aging, by 2030, there will be about 72.1 million older adults, more than twice their number in 2000. By engaging older adults through targeted programming, opera companies can cultivate an authentic relationship with this expanding demographic. While many audience development initiatives target young adults and minority groups, opera companies have the opportunity to engage older adults who account for a sizable portion of opera audiences, volunteer hours and donations. The purpose of this resource is to provide information to opera companies wishing to develop creative aging programs and provide a brief overview of what OPERA America learned in implementing its own creative aging program.
subject terms
Aging & Longevity > Health: Brain & Mental
Aging & Longevity > Health: Physical
Aging & Longevity > Lifelong Learning
Aging & Longevity > Positive Aging
Aging & Longevity > Social Interaction & Isolation
Community Engagement > Community Based Learning
Community Engagement > Partnerships
Creative Aging > Arts Education
Creative Aging > Creative Aging Model
Creative Aging > Creative Expression
Creative Aging > Program Models
Creative Aging > Skills Mastery
Creative Aging > Social Engagement
Creative Aging > Teaching Artistry
related organization
OPERA America