description

This brief lays out an approach to changing public thinking about aging in America. The goal of the strategy summarized here is to increase public support for policies and practices that can be advanced to support a robust, healthy, age-integrated society. The brief touches on (1) the patterns in public thinking limiting the policy climate, (2) the priorities for building public understanding, and (3) specific communications techniques that have been proven to expand people‰ŰŞs thinking about aging and aging policies.

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