NJPAC to Launch New Initiative Using Arts for Wellness Thanks to $3 Million Donation From Horizon

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John Schreiber has long said that NJPAC defines itself as more than just an anchor cultural institution in Newark.

“That means we’re so much more than simply being a presenter of performances,” the CEO told ROI-NJ.

It also means the Arts Center sees itself as a partner in the city’s efforts to recover and rebound from the COVID-19 pandemic. And it’s why Schreiber is so happy to announce Tuesday that Horizon Blue Cross Blue Shield of New Jersey has earmarked a $3 million donation to support a new arts and programming initiative around community health.

The contribution — made to the Arts Center’s current capital campaign through the company’s charitable arm, The Horizon Foundation — will fund the expansion of NJPAC-developed community-based programs that leverage the power of the arts to encourage mental and physical wellbeing.

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